Real Estate Promotion

Getting Traffic

2005-11-30T22:15:00.000-08:00

Does this story sound familiar?

You have a website, say a real estate website, which just needs some visitors to make is a success. No problems. You put some $1000 to test the idea and buy hits from your favourite PPC engine. The results are great and you close some good sales. You figured you have just made tenfold your money back. Not too shabby. So, all you need to make it a real success is to spend $100K to get a million back, right?

Wrong.

Because the auction-based logic that powers PPC industry makes you pay more for increased number of clicks to your site. You get to play against more aggressive bidders and as a result you end up spending more. The usual discount practice does not work. Or, rather, it works the way around: the more clicks you buy the more you pay for each click. Yes. If you want ten times traffic you might have to pay hundred times for it. And this is how you don't get the millions you were supposed to get. Take my word for it or try yourself - and if you get different results then please make sure to post a comment.

So, are there better ways getting traffic? Fortunately, yes, and plenty. I am going to tell some in next post. Until next time, don't forget to bookmark this page ;-)

Real Estate on the Internet

2005-11-09T09:37:00.000-08:00

It is true that the Real estate is an untapped marked, as far as the internet concerns. Websites owned by the real estate agents are either template-based pages offered by their agencies, which they don't own; or very unprofessional armature sites unable to generate or convert visitors.

We see internet professions in the other fields working extremely hard squeezing every dime from their sectors and facing fierce competition. Yet, the real estate sector, despite being one of the most lucrative industries, is very overlooked leaving a lot of money on a table.

This is bound to change to the best very soon as more users look at the internet to do their property search and the agents begin to realize the importance of having professionally developed and promoted web resources. The author of this blog is involved in the development real estate portals and site promotion strategies and open for partnership with interested parties; please feel free to post suggestions or comments on the subject.

Real estate leads

2005-08-15T18:41:00.000-07:00

I figure it's pretty expensive to attract visitors to your website if you operate in the real estate sector. Cost per click may be as high as $10/click and up, I mean who need it at these rate. Fortunately, there are ways to Generate Leads Quickly and Very Inexpensively, check this out

Cheers.